MOBOfree has unveiled a new ID verification program for both buyers and sellers on its social marketplace, in Nigeria and Uganda. This is supposed to further strengthen its position as Africa’s safest social marketplace for both buyers and sellers alike.
This new security process is seamless and can be performed from any device. All the user needs to do is simply take a photo of his/her identity document and uploads it onto MOBOfree’s platform along with their e-mail and mobile phone number. There is no need for a scanner or computer.
The entire procedure takes 2 minutes and the user is confirmed or rejected within 48 working hours.
Members who opt in to the verification program are eligible for additional benefits on MOBOfree.com, one of the main benefits being that their classifieds will be displayed in a more prominent position and enjoy much better exposure.
“By preventing fraud rather than simply dealing with the issue after fraud has been identified, MOBOfree is highlighting its commitment to a safer environment for e-commerce in Africa,” said MOBOfree’s CEO Cristobal Alonso.
MOBOfree has hired a dedicated ID verification team to proactively contact members via phone or even face-to-face when necessary.
MOBOfree’s ID verification program is the latest addition to a range of security measures aimed at protecting the African consumer, which already include:
- a special automated algorithm identifying scam behavior
- a dedicated quality control team, which reviews every single advert manually before launching it live
- an internal rating system allowing buyers to rate sellers and report suspicious/illegal activities
- a phone safety hotline so that any issues can be reported immediately
- the MOBOguard program, allowing users to search for scammers, report them, and get a reward for doing so
MOBOfree has a general policy of not disclosing members’ personal information to third parties unless they have consented to such sharing. Any data acquired from MOBOfree’s visual identification program will not be shared with other MOBOfree users.
