A new regional director has been appointed for Microsoft 4Afrika initiative, she is Amrote Abdella with effect from this month. Prior to her appointment, Abdella was 4Afrika’s director of Startup Engagement and Partnerships and will be taking over from Fernando de Sousa.
Abdella will oversee Microsoft’s investments in Africa, deepen Microsoft’s engagements on the continent and scale 4Afrika’s work across different markets.
“At Microsoft, our mission is to empower every person and organisation on the planet to do more,” Abdella said. “The 4Afrika Initiative is perfectly aligned to accelerate this for the African continent through locally relevant innovation, affordable access and skills development.”
4Afrika Initiative has grown to empower over 273,000 small to medium-size enterprises, 76,000 youth, 20,000 government employees, and nine innovation hubs with access to technology, resources and world-class skills development.
“Creativity is what I love most about working in Africa and is what I hope to continue to help unlock and ignite across the continent — to see Africans not just being empowered by technology but also building innovative solutions relevant for our markets,” Abdella said.
