Kenyan agriculture is being transformed by technology. Farmers who can’t afford their own equipment may now contact tractor owners and hire their services through a new app.
Jehil Oliver is the founder and CEO of the firm behind “Hello Tractor,” as well as a former US investment banker.
Various set-up photos show Jehiel Oliver, the founder, and CEO of “Hello Tractor,” (an agriculture technology company that connects tractor owners with small-scale farmers in need of tractor services), working in his office.
“Almost all farmers in the African continent rely on rain-fed agriculture. This means they must plant at the right moment to maximize their output. There is just not enough labor available in these rural areas to ensure that farmers have the labor they require to plant on time and maximize their yield. Hello Tractor comes to the rescue in this situation “, Jehil Oliver explains.
The software connects farmers to the nearest available tractor with the right equipment for the job after it has been installed on their smartphone.
Both tractor owners and farmers have benefited from the app, as easy access to machines may significantly increase production.
Dominic Kimani, a tractor owner, understands the new system’s advantages.
“We used to park our tractors in shopping malls and patiently wait for customers who would occasionally fail to show up. However, by using this app, I can attract customers from all over the world, and finding employment has been simple “, the tractor’s owner declares.
Around 3,000 tractor owners currently have access to the portal. In addition, the company hires community agents to sign up farmers and help them.
