This is something that is familiar in Nigeria and several African countries. You wake in the morning, turn on your mobile phone and you would see several messages. If you are expecting important messages or credit alert especially towards the end of the month, you will awake right away but when you find out it is just one of those SMS from MTN asking you to send YES to a short code to activate their daily horoscopy service, you will just hiss and probably smash your phone. Well, you can stop that now with a new app from TrueCaller called the TrueMessenger app.
ruecaller today announced the global availability of its Truemessenger app, which aims to change the way you communicate by making your SMS experience smarter and more social. Available now for free on Google Play, Truemessenger is an SMS replacement app that magically puts a name to any number. It helps you filter and block spam by tapping into vibrant community of more than 150 million members who help protect one another from annoying intrusions.
Truemessenger makes SMS safer by adding social context to your conversations. The app is integrated with Truecaller and its network of more than 1.7 billion numbers from across the globe. It pulls information from social networks and automatically assigns photos, nicknames, and other contact information to incoming texts. Truemessenger even enables you to assign your own spam rules, just like you can with email. SMS spam is then either filtered out of your inbox or blocked altogether, so your inbox is kept clean, and you’re never left guessing who might be trying to reach you.
Globally, spam accounts for 15% of all SMS messages sent, which represents 1.2 trillion spam messages each year. In the African market, despite the growth of other categories, SMS is still the most used app today sitting at 52%, 55%, 39% for South Africa, Kenya and Nigeria, making it a prime target for telemarketers and fraudsters. These come in the form of free gift card offers, marketing promotions and phishing scams, and often lead to more serious misuses of personal information and identity theft. Truemessenger attacks this problem head-on. Now, you can take advantage of an organised inbox where you can always put a name to a number, and seamlessly block and filter spam SMS messages, which eliminates the possibilities of you becoming a victim.
“We are in the middle of the Wild West in terms of spam messages we receive on our mobile phone, and despite the evolution of services in other areas, little has been done to curb the number of spam messages we receive on a daily basis,” said Alan Mamedi, CEO & co-founder of Truecaller. “With Truemessenger’s global rollout, we’re bringing you the combined power of our global community with information from your own personal networks so you’ll never again have to worry about anonymous numbers.”
