Netflix wants to make it easier for people to end their service with a new automated prompt that will ask subscribers if they want to continue paying after a lengthy period of inactivity.
The company on May 18th began to reach out to subscribers who have had a dormant account for two years (or within one year of their initial sign-up for newer customers) to notify them that they can either keep their membership or have it canceled upon the next billing cycle. Those customers represent a small number of Netflix’s overall 183 million subscriber base, totaling less than half of 1 percent or a few hundred thousand customers. Cancelations will begin on June 1st.
Director of product innovation, Eddy Wu said, “We’ve always thought it should be easy to sign up and to cancel.
“So, as always, anyone who cancels their account and then rejoins within 10 months will still have their favorites, profiles, viewing preferences, and account details just as they left them.”
For now, customers are required to log into their account and manually request to cancel their subscriptions. Also, if a customer falls into the aforementioned small member base, they’ll begin to see emails and in-app notifications this week, according to the blog. If they don’t confirm to the prompts that they want to remain subscribed, Netflix will automatically cancel their subscription.
