The popular Netflix documentary ‘Free Money’, which explores a universal basic income experiment in a Kenyan village, has landed the streaming giant in hot water. “Four Kenyans have filed a lawsuit,” Business Daily reports, “against the producers, alleging that their poverty was commercially exploited without their informed consent.”
The plaintiffs claim that they were unaware that their personal struggles would be featured in the documentary, and they are seeking compensation for the alleged violation of their privacy and dignity. The lawsuit raises questions about the ethical implications of documentary filmmaking, particularly when it involves vulnerable communities.
Ironically, despite the controversy, ‘Free Money’ has become a hit on Netflix in Kenya. It currently ranks as the 8th most-watched movie in the country, and notably, it is the only documentary on that list. The film, predominantly in Dholuo, a language spoken in Western Kenya, has resonated with local audiences, sparking conversations about poverty, social inequality, and the potential impact of universal basic income.
This lawsuit comes at a time when Kenya is increasingly making its mark on the global stage of film and television production. ‘Free Money’ is a prime example of this, being a co-production between Kenyan-based LBx Africa, led by director Sam Soko, and New York’s Insignia Films. The film also features renowned Kenyan journalist Larry Madowo, adding to its local appeal.
Netflix’s presence in Africa has grown significantly in recent years. The streaming giant has invested in local content production, showcasing African stories to a global audience. However, this lawsuit serves as a reminder of the challenges and ethical considerations that come with filming in diverse cultural contexts. It highlights the need for transparency and informed consent when documenting the lives of marginalized communities.
The outcome of this lawsuit could have far-reaching implications for the film industry in Kenya and beyond. It could set a precedent for how filmmakers engage with their subjects, particularly when addressing sensitive issues like poverty and social inequality. It could also prompt a broader discussion about the responsibility of filmmakers and streaming platforms to ensure the ethical treatment of the people whose lives they portray.
While ‘Free Money’ has undeniably put Kenya on the map for documentary filmmaking, the lawsuit has cast a shadow over its success. It remains to be seen how Netflix and the filmmakers will respond to the allegations, and how this legal battle will shape the future of documentary production in Kenya.
The case also underscores the complex relationship between storytelling, social impact, and commercial interests. It serves as a cautionary tale about the potential pitfalls of exploiting vulnerable communities for entertainment and profit. It is a reminder that even well-intentioned projects can have unintended consequences, and that the pursuit of compelling narratives should not come at the cost of human dignity.
