Netflix, an American global provider of streaming film and television series is now sporting a new logo. This new design can be seen on its Facebook and Twitter accounts. Two major differences can be seen in this new design compared to the old one. The first is the single letter format as compared to the full name of the former design while the second is the diagonal deep red ribbon that connects two vertical stripes that have a curve at the bottom. The curve is similar to the curve seen in the former logo bottom from ‘N’ to ‘X’ . This new format makes a lot better use of space in a square and vertical format. Netflix has for the second time updated its visual identity with the first change effected in 2014 when it switched from its DVD-era logo with a red background and old-school typeface to a flatter, more minimal design.
According to TheNextWeb, Netflix responded after been contacted about this new development that : “We are introducing a new element into our branding with an N icon. The current Netflix logo will still remain, and the icon will start to be incorporated into our mobile apps along with other product integrations in the near future”. The company said that it was not a total change but just a new part of the brand.
There are indications that the old logo will remain on Netflix.com, but for devices with smaller, vertically oriented screens like smartphones, the new logo leaves less negative space and makes it easier to identify the Netflix app amongst other replica apps of the streaming company.
The company was established in 1997 and has its headquarters in Los Gatos, California. In April 2016, Netflix announced it would be ending a loyalty rate in certain countries for subscribers who were continuously subscribed before price rises. As of April 2016, Netflix reported over 81 million subscribers worldwide, including more than 46 million in the U.S.
