The Nigerian Communications Commission (NCC) has introduced a draft regulatory framework designed to tackle the challenges plaguing the Application-to-Person (A2P) messaging sector, including fraud, spam, and data privacy concerns. This strategic move aims to enhance the integrity of A2P messaging—a critical tool for businesses, government communication, and consumer engagement.
A2P messaging facilitates automated communication between organisations and individuals, delivering notifications, alerts, and marketing messages. Despite its utility, the sector has been beset by fraudulent activities, spam proliferation, and inefficiencies in revenue distribution among stakeholders. These challenges not only harm businesses and consumers but also threaten the sustainable growth of Nigeria’s telecommunications industry.
Announcing the framework during a virtual Stakeholders’ Forum on December 20, 2024, the NCC’s Executive Vice Chairman, Dr. Aminu Maida, emphasised the importance of addressing these issues. He described A2P messaging as pivotal in today’s digital economy, noting its role in ensuring timely delivery of critical information, efficient public service, and customer engagement. “The NCC recognises the potential of A2P messaging as a driver of innovation and growth. This framework is our commitment to safeguarding its future,” he stated.
The proposed framework outlines guidelines to ensure transparency, fair competition, and compliance with legal standards. Key elements include measures to reduce spam and fraud, protect consumer data, and create a level playing field for all service providers. By addressing these pain points, the NCC aims to foster trust and encourage broader adoption of A2P services.
Stakeholders have until December 31, 2024, to submit feedback on the draft framework. This participatory approach highlights the Commission’s commitment to inclusivity, inviting diverse perspectives to shape the final policy. Industry players, consumer rights groups, and technology experts have welcomed the initiative, viewing it as a step towards a more secure and efficient digital communication ecosystem.
This move is part of the NCC’s broader efforts to modernise Nigeria’s telecom regulations in line with global best practices. Recent initiatives, such as the introduction of the Data Privacy and Protection Guidelines in 2023, underscore the Commission’s focus on consumer protection and sectoral growth.
As Nigeria advances its digital economy agenda, the NCC’s proactive measures in A2P messaging regulation are poised to set a benchmark for innovation, security, and trust within the telecommunications sector.
