It is the South African Media giant first adventure into Israel and clearly it seems SimilarWeb.com is just ripe for Naspers to invest in.
Etai Rosen, VP Sales & Marketing for SimilarGroup, made this known on the company blog today.
According to him, “We received a couple of very tempting offers but the people at Naspers were best aligned with our vision. Naspers is the largest media and internet group outside of the US and China with operations in more than 133 countries and have invested in some truly amazing companies like Tencent , Mail.ru and Buscape to name a few.”
“We believe that with Naspers, we’ll be able to execute our mission of becoming the default marketing tool to measure and benchmark web activity across all countries and platforms – their track record speaks for itself!” he added.
Etai said that the main focus of this round of funding would be to expedite expansion into mobile. This means they’ll be introducing mobile app data as well as mobile browsing data into SimilarWeb in the upcoming months. They will also work hard to grow our company to retain our culture, grow our teams and keep bringing the brightest talent from around the world.
SimilarWeb was launched in January 2013. Though it is touted to be Alexa wannabe, It strives to be the best web measurement and competitive intelligence company in the world!
The amount of funding was not been announced.
