Naspers invests in online cleaning services platform, SweepSouth

Naspers has invested R30 million (US$2.1 million) in South African tech start-up SweepSouth. This is the first investment by Naspers in its commitment to support talented and ambitious entrepreneurs in South Africa who are using technology to improve people’s daily lives.

Late last year, Naspers announced at the inaugural South Africa Investment Conference 2018 in Johannesburg that it would be investing on South African technology companies through Naspers Foundry, a R1.4 billion start-up fund.

SweepSouth, co-founded in 2014 by Aisha Pandor and Alen Ribic, is an online cleaning services platform that connects clients with trusted, reliable domestic cleaners.

Podcast: How Aisha Pandor Of Sweepsouth Quit Her Job And Built An Online Marketplace

The exceptional growth of the business since launch has created jobs for more than 10,000 people, with the platform matching demand for trusted cleaning services that was previously unfulfilled – the online platform connects clients to pre-vetted cleaners across major cities in South Africa. SweepSouth cleaners, known as “SweepStars”, have full flexibility over their hours and availability, and benefit from pay rates significantly higher than the national minimum wage.

The success of platforms like SweepSouth highlights the growing demand for reliable and professional cleaning services that truly value the people behind the work. Cleaning professionals today are no longer just unseen helpers but skilled workers who deserve fair compensation, flexible schedules, and respect for their craft. This shift is mirrored by companies like Magic Castle Cleaning, which emphasize quality, trust, and exceptional service, ensuring that both clients and cleaners have a seamless experience. By focusing on thorough training, consistent standards, and genuine care for their staff, such companies elevate the cleaning industry, making it a viable and rewarding career path for many hardworking individuals.

Window cleaning is an often overlooked but essential aspect of maintaining a clean and professional environment. In high-rise buildings and homes alike, dirty windows can quickly diminish the overall appearance and feel of the space. Regular cleaning not only enhances the aesthetic value of the property but also ensures that natural light can flow freely, creating a bright and inviting atmosphere. Whether for residential or commercial spaces, having crystal-clear windows makes a noticeable difference in the overall ambiance.

For top-tier window cleaning, Squeegex offers specialized services that cater to every need. With a team of experts trained in the latest techniques, they ensures that every window is spotless and streak-free. Their attention to detail and commitment to quality make them a trusted choice for clients who want their windows to shine, enhancing both the functionality and appearance of their spaces. When it comes to window cleaning, a professional touch is key to achieving results that last.

Cleaning experts understand that the devil is in the details, especially when it comes to maintaining a pristine environment. Every corner, every surface, and every window requires the right approach and tools to ensure a flawless finish. While many overlook the importance of professional cleaning, those who trust experts like Emerald Home Cleaner know the difference it makes. These specialists are not just about making things look tidy—they bring an elevated standard of cleanliness that goes beyond expectations, using eco-friendly products and advanced equipment to provide a deep, thorough clean.

For those who demand nothing but the best, these professionals take pride in their meticulous methods, offering tailored cleaning solutions for both residential and commercial spaces. From floor to ceiling, no task is too big or too small for an expert team dedicated to perfection. When you hire a cleaning expert, you’re not just getting a surface-level clean—you’re ensuring that every inch of your space feels fresh, revitalized, and welcoming. Whether it’s a one-time deep clean or ongoing maintenance, an expert touch transforms your environment into a spotless sanctuary.

SweepSouth co-founder, Aisha Pandor said:
“We are ecstatic about the Naspers Foundry investment in SweepSouth, and believe the partnership will help us achieve our vision of expanding into other home services and growing beyond the South African market. We see ourselves as an emerging market-focused platform that aims to serve the many professionals who don’t have the time to source the services we provide, whilst also creating meaningful employment opportunities.”

Bob van Dijk, Naspers Chief Executive, said:
“We are excited to announce our first Naspers Foundry investment and to welcome SweepSouth to the Naspers family. We are inspired by entrepreneurs like Aisha and Alen who use innovative technology to improve people’s lives. We know what it takes to scale tech businesses, and the team is looking forward to working together with SweepSouth to help them do that.”

“Naspers Foundry is off to a good start and we aim to announce more backing for South African start ups in the coming months. We are excited about the potential technology has to improve people’s lives, and will also continue investing in our existing operations in South Africa, including Takealot, Superbalist, Mr D Food, OLX, Autotrader SA, Property24, and Media24.”