Mubawab, the leading real estate portal of Morocco has acquired Jumia’s property portal Jumia House in Morocco, Tunisia & Algeria, The news comes a few months after Jumia went public and Emerging Markets Property Group (EMPG) closed its $100 million Series D.
“The acquisition consolidates Mubawab’s position as region’s leading real estate website while providing access to the most promising real estate markets in the Maghreb, with more than 90 million people,” the company said in a statement.
Emerging Markets Property Group that owns different property portal including UAE’s Bayut and Pakistan’s Zameen has been on a shopping spree acquiring different smaller competitors across the Middle East & North Africa. Interestingly, all the acquisitions made by EMPG, except Mubawab, in the last one year are (were) Rocket Internet companies, including Lamudi in Bangladesh, UAE, Jordan & Saudi and now Jumia House in Morocco, Tunisia & Algeria.
Mubawab, the leading real estate portal in Morocco, has bought Jumia House in the Maghreb region. Jumia House occupies a strong position not only in Morocco but also in Tunisia as well as in Algeria.
Kevin Gorman; Co-Founder/CEO of Mubawab, commenting on the acquisition said, “We believe strongly in our ability to provide real estate solutions to customers through our sophisticated platform. We are excited to build on our success and experience in Morocco to provide a broader platform, maximizing consumer reach and visibility while providing personalized and local support to our customers.
Mubawab, the leading property portal in Morocco, is building on its success and technical expertise to offer more personalized real estate solutions in neighboring markets like Tunisia and Algeria. By combining regional expansion with a solid local presence, the company is helping redefine how property services are delivered in emerging markets. This strategy underscores a broader industry shift toward scalable yet locally tailored digital platforms—tools that enhance transparency, improve user experience, and support smarter property transactions across the region.
As real estate technology companies grow and integrate across regions, the physical developments they support must also evolve to meet rising sustainability standards. Future-ready real estate isn’t just about tech integration—it’s equally about ensuring homes and buildings are designed with environmental performance in mind. In markets like Australia, sustainability is a cornerstone of modern property development. That’s why developers are increasingly turning to services like those offered by green choice consulting, which provides critical tools such as BASIX certificates to ensure projects meet the strict water, energy, and thermal comfort standards mandated by local laws.
With the climate crisis demanding more responsible building practices, developers can no longer afford to treat sustainability as a secondary concern. Instead, integrating it early in the design and approval process—through efficient planning, proper energy assessments, and compliance certifications—sets the stage for truly resilient communities.
Sacha Poignonnec, co-founder and co-CEO of Jumia, said, “We believe in the potential of real estate portals in Africa and we have built a great platform across Morocco, Tunisia and Algeria to seize this opportunity. We are confident that Mubawab will sustain the success that Jumia House has had in these markets.”
“This transaction allows us to focus on our core business of our marketplace while expanding the scope of our payment and logistics business,” he added. Jumia House in each one of these markets is now redirecting to Mubawab’s local websites.
