Close Menu
Innovation Village | Technology, Product Reviews, Business
    Facebook X (Twitter) Instagram
    Tuesday, September 9
    • About us
      • Authors
    • Contact us
    • Privacy policy
    • Terms of use
    • Advertise
    • Newsletter
    • Post a Job
    • Partners
    Facebook X (Twitter) LinkedIn YouTube WhatsApp
    Innovation Village | Technology, Product Reviews, Business
    • Home
    • Innovation
      • Products
      • Technology
      • Internet of Things
    • Business
      • Agritech
      • Fintech
      • Healthtech
      • Investments
        • Cryptocurrency
      • People
      • Startups
      • Women In Tech
    • Media
      • Entertainment
      • Gaming
    • Reviews
      • Gadgets
      • Apps
      • How To
    • Giveaways
    • Jobs
    Innovation Village | Technology, Product Reviews, Business
    You are at:Home»Africa»MTN South Africa Slashes Out-of-Bundle Data Prices for low-income earners
    MTN South Africa

    MTN South Africa Slashes Out-of-Bundle Data Prices for low-income earners

    1
    By Tapiwa Matthew Mutisi on December 4, 2017 Africa, Apps, Brands, Business, Customer Service, Data, Gadgets, Internet, Mobile Phones, News, Products, Report, smartphones, Technology in Africa, Telecoms

    MTN, Africa’s biggest cellphone company, with a record of at least 232,6 million subscribers across its operations, has cut out-of-bundle data prices for the 5 million poor customers mainly concentrated in South Africa’s rural areas and townships, amid calls for data to fall.

    The recent data cut comes months after the company unveiled a strategy aimed at boosting the business and regaining lost market share.

    MTN South Africa is now offering lower-end customers who use less than 5 megabytes out-of-bundle data pricing by up to 80 percent to 29 cents a megabyte.

    MTN SA chief executive Godfrey Motsa said the move would help “protect customers”.

    “Poor people, low-income people, rural people to be accidentally billed at R1.50 or R2 just to receive a picture on WhatsApp was really untenable. We cannot be tone-deaf, especially if we say we want to be the most loved network. We cannot be the most loved network with those rates.”

    Other customers who buy R2 a megabyte will also be invited to opt into a flat rate of 60c a megabyte for out-of-bundle data and the opt-in will be exercised by using the USSD code *130*1#

    “We’ve made it ultra-simple for our customers to opt in for this reduced out-of-bundle pricing as it is a once-off opt-in and then you will never be charged more than 60c per megabyte for any out-of-bundle data you may choose to use,” Motsa said.

    “This change is simple, easy and transparent, because by opting in we can then be sure that all our customers have consented to the new 60c per out-of-bundle megabyte pricing,” he said.

    MTN also announced yesterday that its hugely popular 1GB for R50 promotion would return this month and would be exclusively available off the MyMTN app.

    Motsa, who has been MTN SA chief executive since March, said data prices were likely to be cut even further when the Minister of Telecommunications and Postal Services, Siyabonga Cwele, allocated spectrum to companies.

    “The only person we are waiting for is Minister Cwele to basically give us the spectrum,” said Motsa.

    In the last four years, MTN SA has lost its resonance with customers, but Motsa said the company had turned the corner through investing R2billion in the network. It was improving service to customers at its walk-in centres and call centres.

    “What we are doing today is demonstrating our commitment to customers. There is no one who has R5 million on 29c for data bundles,” he said.

    Motsa also announced that MTN had hired Ster-Kinekor chief executive Wanda Matandela to be the new head of the operator’s enterprise unit.

    Related

    Africa brands Business Customers data data prices gadgets Godfrey Motsa Internet low-income earners MTN MTN South Africa MyMTN app Smartphones South Africa Technology telecoms
    Share. Facebook Twitter Pinterest LinkedIn Email
    Tapiwa Matthew Mutisi
    • Facebook
    • X (Twitter)
    • LinkedIn

    Tapiwa Matthew Mutisi has been covering blockchain technology, intelligent technologies, cryptocurrency, cybersecurity, telecommunications technology, sustainability, autonomous vehicles, and other topics for Innovation Village since 2017. In the years since, he has published over 4,000 articles — a mix of breaking news, reviews, helpful how-tos, industry analysis, and more. | Open DM on Twitter @TapiwaMutisi

    Related Posts

    Nigeria to partner with Tech Companies to build Hyperscale Data Centres

    EU Slaps Google with Nearly €3 Billion Fine Over AdTech Dominance

    Leadway Holdings announces acquisition of PAL Pensions

    1 Comment

    1. Pingback: MTN South Africa Slashes Out-of-Bundle Data Prices for low-income earners - Techlator

    Leave A Reply Cancel Reply

    You must be logged in to post a comment.

    Copyright ©, 2013-2024 Innovation-Village.com. All Rights Reserved

    Type above and press Enter to search. Press Esc to cancel.