The over 60 million-subscriber strong largest telecoms company in Nigeria MTN has officially launched BetterMe app, a platform that introduces Nigerians to local contents they are not aware of.
Funmi Onajide, MTN’s general manager, Corporate Affairs, said the launch of the BetterMe campaign will demonstrate how Nigerians can use the power of the internet to do extraordinary things in ways that add values to their lives.
She said: “In the past the focus was on voice- that is the ability to connect people so that they could make phone calls. This industry has achieved that well over 100 million active subscribers in Nigeria of which MTN has 60 million subscribers as at the end of 2014.
“That dispensation was Telco 1.5. Now, we are moving to Telco 2.0 which is characterized by full scale focus on data and digital services leveraging the power of the internet.”
Bayo Adekanmbi, chief marketing officer at MTN Nigeria said: “There is no gainsaying that the internet has become a powerful tool, equipping people in such ways like learning new skills or improving on one’s skills, become better economically, socially, culturally or even educationally. We want a situation the internet usage grows in line with the internet penetration, where Nigerians can improve themselves in so many ways. For instance, do we know there are many scholarships Nigerians can benefit from?”
