African mobile operators, MTN has been ranked as the highest African brand in the Millward-Brown Brandz Top 100 Most Valuable Global Brands 2013 survey.
This year’s listing shows that MTN moved up nine places to 79th position , with an overall increase in brand value of 23%. MTN debuted at position 88 in the survey last year, and is the only African brand in the 2013 survey.
“The Millward-Brown BrandZ Top 100 Global Brands 2013 listing is particularly exciting and timely, as we embark on our new vision to lead the delivery of a bold, new Digital World to our customers,” says Jennifer Forrester, Executive for Group Marketing, MTN.
Developed by leading research agency, Millward Brown Optimor, BrandZ Top 100 Most Valuable Global Brands is the only brand rankings that include consumer data as a component element in arriving at the brand value. The rankings survey over 150 000 people around the world.
MTN has about 200 million subscribers across Africa, Asia and the Middle East.
