According to Brand Africa in association with Brand Finance, TNS and African Business, MTN and Coca Cola are the Most Admired and Valuable African and Global Brand in Africa.
The African Business Awards, launched in 2008 by African Business magazine, have become a platform to celebrate excellence in African business by recognising the individuals and companies that are driving Africa’s rapidly transforming economy and creating new economic opportunities for citizens and communities all over the continent.
Brand Africa 100, established in 2011, is based on the realization that one of the key catalyst for Africa’s growth, competitiveness and reputation for investment, tourism and citizenship, lies in developing and growing African and global businesses and brands in Africa.
Brand Africa 100™ was developed by Brand Africa in partnership with Brand Finance AFRICA, a division of Brand Finance plc, the world’s leading independent valuation consultancy and TNS, the globally respected consumer knowledge and information company, recognizes Africa’s Top 100 valued brands.
The Most Admired and Valuable Brands in Africa are limited to listed consumer brands or corporate brands that provide a significant endorsement to their consumer brands, operating in at least one market beyond their domestic market, and trades with a uniform brand identity and/or name. The valuation is limited to the estimated proportion of parent company revenues attributable to the brand on the African continent. The list of the brands that qualify for inclusion in the study is based on a multi-country consumer survey across Africa to determine the 100 Most Admired Brands in Africa.
An African Brand is defined as a multi-national brand developed ‘in Africa, by Africans,’ with a secondary or primary listing in Africa, serving customers primarily in Africa, with a growing international recognition and/or footprint, that contributes to Africa’s economic growth and global image and reputation.
MTN topped the league for African brands as the most admired African brand with a brand valuation of $4.655bn. Coca Coca is the top global brand in Africa with a brand value of $3.420bn. MTN also tops the league as the overall Most Admired and Valuable Brand in Africa.
Acknowledging the winners, Thebe Ikalafeng, Chairman – Brand Finance Africa and Founder of Brand Africa said that ‘It is perhaps not a surprise that MTN and Coca Cola, the dominant pan-African consumer brands in Africa in their respective categories are the most valuable brands in Africa. Both brands are the standard bearers in creating a favourable image for Africa as valuable services and respected corporate citizens in Africa.’
Executive for Group Marketing at MTN, Jennifer Forrester, says the acknowledgment by Brand Africa is humbling. “Over the years, we have proudly witnessed the growth of our brand as the company expanded its footprint. We believe this can be attributed to our unwavering commitment to enhancing the lives of our customers and communities – whether through our CSI, sponsorships or products and services. The MTN brand continues to resonate with our customers and communities and inspire affinity.
“Such accolades serve as confirmation that, working with our customers and communities, we are doing something right. It’s also motivation for us to continue finding new ways to make our customers’ lives brighter, while enhancing their experience of MTN.”
