Mozilla Inc., owner of web browser Firefox, says it has completed the acquisition of Active Replica, to help bring their experience in creating compelling virtual events to the entire Hubs community.
Launched in 2018, Hubs is a VR chatroom that explores how communication in mixed reality can come to life. You can create virtual spaces, on the platform, to be inhabited and frequented using mixed reality.
Mozilla mentioned in its announcement that the Active Replica team will be working on personalised subscription tiers, improving the onboarding experience and introducing new interaction capabilities in Hubs.
Jacob Ervin and Valerian Denis, who co-founded Active Replica in 2020, have assumed new roles at Mozilla this month; they are now senior engineering manager and product lead, respectively.
With Active Replica, Ervin and Denis sought to built a platform for virtual events and meetings built on top of Mozilla’s Hubs project. Active Replica sold virtual event packages that included venue design, event planning, live entertainment and tech support.
Mozilla is employing an aggressive acquisition strategy to catch up with the metaverse trend as against Mark Zuckerberg who had decided to build instead.
The FireFox developer has completed the acquisition of Pulse, a California-based productivity startup, to continue to improve user experiences across all of our products.
According to TechCrunch, Mozilla is “looking to deploy the Pulse team across an array of machine learning (ML) projects.”
Mozilla has stated that it will be investing in making its products more personalised, beginning with Pocket which it acquired in 2017, and that Pulse will be at the forefront of its work in applied ethical machine learning.
