Justyol, a Morocco-based cross-border e-commerce platform, has successfully raised $1 million in funding and inventory financing to accelerate its growth across North Africa and the broader MENA region. The funding round includes $400,000 in equity investment from an angel investor and $600,000 in inventory financing from Turkey’s Danis Group, a strategic partner in the company’s supply chain.
Founded with a vision to bridge global retail with North African consumers, Justyol specializes in connecting Turkish fashion and lifestyle products to customers in Morocco and surrounding markets. The platform is expanding its product categories to include electronics, household goods, and other consumer essentials, working with both international suppliers and local Moroccan partners.
Ahmed Badran, Co-Founder and CEO of Justyol, commented:
We are building more than just a platform; we are creating the infrastructure that will define the future of cross-border commerce in North Africa. Our goal is to serve hundreds of thousands of customers with unprecedented access to global products at competitive prices.
The newly secured capital will be used to:
- Scale product offerings to meet growing customer demand.
- Expand operational capacity, including warehousing and logistics.
- Enhance sales and customer service capabilities.
- Fund marketing initiatives to deepen market penetration in Morocco.
- Support regional expansion into new North African and MENA markets.
The company is also laying the groundwork for a future Series A funding round, aiming to leverage its current momentum to attract larger institutional investors.
Anas Ahmed, Co-Founder and Head of Logistics at Justyol, added:
With this new support, we will further strengthen our logistics network to ensure faster, more reliable deliveries across Morocco and beyond,
Justyol’s business model is built on cross-border commerce, offering North African consumers access to high-quality international products with localized service and delivery. The platform’s strategic partnership with Danis Group not only supports inventory financing but also enhances its ability to manage supply chain operations efficiently. As the company prepares for its next phase of growth, it aims to become a regional leader in e-commerce, offering a seamless shopping experience that combines global reach with local relevance.
