Moroccan B2B retail-tech startup Z has successfully secured US$1.05 million in funding from local venture capital firms. This significant financial boost is aimed at enhancing the company’s technological capabilities, expanding its product catalog, and gearing up for its next phase of growth.
Z was established in 2022 by a trio of founders: Meriem Benabad, Samer Choumar, and Youssef Ait-Haddouch. The startup operates as a B2B marketplace, providing traditional retailers and brands with direct access to consumers. This initiative is designed to rejuvenate the competitiveness of traditional trade, which currently represents 85 percent of the Fast-Moving Consumer Goods (FMCG) market.
Since its inception, Z has made remarkable strides, assisting over 15,000 active retailers and facilitating more than 800,000 orders. The recent seed funding round, which amassed US$1.05 million, was spearheaded by several Morocco-based venture capital firms, including MNF Ventures, Witamax, Cash Plus Ventures, and Kalys Ventures.
The funds raised will be allocated towards advancing Z’s technology, broadening its product offerings, and preparing for the company’s upcoming growth phase. “This funding marks a pivotal moment for Z, as we aim to scale operations and bring cutting-edge solutions to traditional retail,” stated Samer Choumar. “Our vision is to empower small businesses and unlock growth across Morocco and Africa.”
