Southern Africa based money transfer company, Mukuru, has announced that you can now use WhatsApp to initiate transactions.
This makes it one of the first companies to provide this service as WhatsApp is a very popular platform in this region. Globally WhatsApp has over 1.5 billion users and is growing steadily.
In a press release published yesterday, the company stated that ” As a leading money transfer service in Southern Africa, Mukuru strives to be the most convenient, safe and reliable option for financially underserved customers living away from home to help them support their families and realise their dreams. The WhatsApp Business API integration adds immensely to the world class service Mukuru provides to customers.”
Oliver O’Brien, Head of Strategy and Business Development at Mukuru, said that the company has integrated with WhatsApp Business API to allow its customers to both create money transfer orders as well as managing their account details. He added, “It has taken a few months, and being one of the first to market, the overall process of integration has been relatively smooth sailing.”
The service is multilingual and has been translated into French, Shona, Ndebele, Chewa, Sesotho, and Portuguese. Customers can easily request to chat with an agent in their home language. One of the many benefits is that the technology can work anywhere. Mukuru customers can be in any country in which the company operates and still interact with Mukuru via WhatsApp.
“The introduction of WhatsApp will not replace our existing methods of sending money, rather this is a new and innovative use of existing technology that helps to replace inefficiencies of the old (SMS/USSD).”said O’Brien.
Adding to Mukuru’s long list of industry firsts, the addition of the WhatsApp Business Solution simply allows the company to provide an even more convenient, safe and reliable service to their customers.
