Here is the presentation Moses Kemibaro made at the ongoing Mobile Web East Africa 2013 Conference. It is about evaluating the key ingredients for Mobile Web Marketing campaigns.
Please peruse. It is insightful and useful.
Moses Kemibaro is a digital marketing professional based in Nairobi, Kenya. He has over 15 years experience in general management, business development, account management and strategic planning in the areas of digital strategy, creative design, business applications, technology integration, digital marketing, digital media and mobile (web, marketing & applications). He is also an award winning blogger and he pens his thoughts on his blog – www.moseskemibaro.com