Figures released today by from online shopping community Kaymu Nigeria revealed that millennials spent the most during this year’s Black Friday, spending an average of NGN10,600 each. The data also found that men spent more than women during this shopping event at a ratio of 7:3.
“This corroborates PwC’s prediction in their 2015 Holiday Outlook Report stating that almost 60% of millennials will shop online or in-store around thanksgiving, celebrated a day before Black Friday,” Kaymu said.
Speaking on the development, Sefik Bagdadioglu Managing Director of Kaymu said the development could be linked to the impact of mobile on online shopping. The company has reported that 70% of its Black Friday sales were completed online.
“The smartphone has become the most powerful shopping tool especially on a critical day like Black Friday which falls on a work day. It allowed customers partake in the festivities while they were out and about, helping them search products, compare the best deals and shop discounts before they went out of stock,” he said.
