Microsoft has launched a new programme “Keep You Business Moving” to support Small and Medium Businesses (SMBs) in the Middle East and Africa (MEA)
“Keep Your Business Moving” is an online programme designed to assist young entrepreneurs as well as provide advice to SMBs already in operation. The programme will help SMB owners take actions needed to grow their businesses, increase profitability and expand their reach into new markets.
Speaking about the programme, Hennie Loubser, Microsoft’s General Manager for West, East, Central Africa and Indian-Ocean Islands said “Studies indicate that SMBs in the Middle East and Africa are boosting regional GDP – in Sub-Saharan Africa, they contribute to over 50% of African employment and add 20% to the continent’s gross domestic product. With industry experts also forecasting rapid growth in IT spending in MEA in the next few years, we want to provide this innovative community with the tools and support they need to grow”,
He continued, “There’s no doubt that SMBs are increasingly competing in a global market, but they also come from diverse geographies and have very different needs, resources and goals. Cloud computing, mobility, big data and social technologies are key growth drivers in MEA, and Microsoft’s advice and solutions will help SMBs take advantage of these trends and become the industry leaders in their region.”
He further stressed the importance of the regional SMB segment as a major focus area for Microsoft. He reiterated this by saying “With this exclusive program, we reinforce our commitment to equip small and medium businesses with the best of intellectual capital, ICT solutions, tools, resources and best practices to maximize their return on ICT investments. We’ll use the program to share white papers, case studies, free tools and products, stay in touch with the SMB community and guide them to keep their business moving.”
1 Comment
Pingback: Microsoft Launches Dynamics 365 Business Central To Support Small Businesses In Africa, Middle East | Innovation Village | Technology, Product Reviews, Business