Microsoft Nigeria has highlighted benefits of adopting its Dynamics offerings- (CRM and ERP) while also announcing that it is extending availability of Microsoft Dynamics CRM Online to Nigeria.
The cloud-based business application delivers a comprehensive solution that provides businesses with marketing, sales and customer care capabilities which are seamlessly integrated with leading productivity applications such as Office 365, Yammer, Lync, Skype, SharePoint and Power BI.
Speaking at the Microsoft Dynamics Summit held in Lagos, Kabelo Makwane, Managing Director, Microsoft Nigeria opined that “businesses innovate, grow and prosper when they unite their people, processes and technology and do not have to spend too much on capital expenditure (CAPEX) in a tough economic climate.”
Olatomiwa Williams, Head, Microsoft Business Solutions at Microsoft Nigeria explained that Microsoft Dynamics CRM Online development efforts is focused on understanding what businesses need to better engage with their customers and to have the agility and mobility to meet their needs anywhere, on any device.
She said Microsoft provides affordable ERP solutions that help organisations drive efficiency, and also has in its array of offerings, Dynamics AX, Dynamics NAV and Dynamics GP for different customer sizes and requirements.
“Customers are able to achieve flexibility in the way they deploy, so they have a choice in determining how they deploy,” She added that “organizations that cannot afford to deploy robust on premise solution in the past can take advantage of the cloud CRM offering.”
With spot-on enablement and capacity building which the technology giant provides for its different Dynamics Certified Partners, customers are enjoined to engage with the right Microsoft partners in order to ensure that their deployment is based on Microsoft’s best practices.
In his presentation on Dynamics CRM Online,
Ahmed Salama, Dynamics Business Group Director, Microsoft Middle East and Africa said “CRM bridges customer experience delivery gap and is a comprehensive business and technology platform.”
Karim Hanafy, Director, Business Solution ERP, Middle East and Africa, speaking on Dynamics ERP overview, highlighted business challenges which Microsoft Dynamics ERP provides solutions to, to include- people, processes, ecosystem, ever-evolving business needs, increasing employee productivity, collaborating with global partners, amongst others.
Customer Relationship Management, an organization’s ability to support, engage and respond to the needs of customers is an increasingly strategic part of any business and only successful organisations understand and have insight into customer needs across every channel, including the Web, social and mobile, to deliver the best customer care possible.
Microsoft Dynamics CRM Online enhances core case management capabilities and helps ensure that organizations can effectively handle interactions in the way each customer prefers and quickly respond to that person’s needs, resulting in a smooth and more personalized experience for each customer every time.
