A new President has been appointed for Microsoft in the Middle East and Africa (MEA) region, he is Samer Abu Ltaif who until his latest appointment was regional manager of Microsoft Gulf.
Ltaif will replace Microsoft Corporate Vice President, Ali Faramawy, who has headed the region for thirteen years and will be taking on a newly announced global role as the head of the Emerging Markets Digital Transformation Organisation. Microsoft in a statement said Ltaif joined Microsoft in 2004 and has held many senior roles within the organisation including regional director for enterprise and partner group across MEA.
Microsoft said: “During his tenure, he led landmark Microsoft initiatives aimed at empowering governments and citizens through innovation, revolutionising education, stimulating SME growth and entrepreneurship; all to enhance the region’s global competitiveness and modernisation. Abu Ltaif played a key role in growing Microsoft’s presence in the Gulf and developing the company’s ecosystem of over 1,400 channel partners.”
MEA says his vision is to contribute to the economic and social development of the region.
He said: “MEA has tremendous potential. The rich diversity across the region, combined with the fast-growing youth population and innovative spirit, opens up enormous opportunity. As Microsoft, we have an important role to play, not only through the innovative technology that we bring to market, but also through our presence across the region, our focus on developing local talent, and our deep commitment to the communities in which we operate.”
