Meta has announced a major Facebook algorithm update aimed at giving users more control over the kinds of videos they see on their feeds. The update, which focuses on Facebook Reels, introduces smarter AI-powered recommendations, improved search suggestions, and new social interaction tools like friend bubbles. It also makes it easier for users to filter out unwanted content and enjoy a more personalized viewing experience.
Tackling Irrelevant and Low-Quality Content
The move is part of Meta’s broader effort to address growing user frustration with the flood of irrelevant or low-quality Reels dominating their timelines. Many viewers have complained about scam-like clips, repetitive videos, and poorly generated AI content that often overshadows genuine creators.
To rebuild user trust and make Facebook a more engaging and meaningful video discovery platform, Meta is focusing on refining its recommendation algorithm.
Giving Users More Control Over Their Feeds
One of the most noticeable improvements is the ability for users to directly influence what appears in their feed. Users can now tap “Not Interested” on any Reel or flag a comment they dislike, prompting Facebook’s recommendation engine to immediately adjust future suggestions.
The more feedback users provide, the more accurately the system tailors video recommendations to their preferences. According to Meta, the goal is to give users a stronger sense of control—so they spend less time scrolling through irrelevant or annoying content and more time watching videos they actually enjoy.
Redesigned Save Feature for Easier Content Collection
Meta has also redesigned the familiar “Save” feature, making it simpler to collect and organize favorite Reels and posts. Instead of relying entirely on the unpredictable rhythm of algorithmic feeds, users can now build a personal content library that reflects their true interests.
Facebook hopes this adjustment will not only enhance user satisfaction but also create a more intentional and enjoyable viewing experience.
Prioritizing Timely and Relevant Videos
Another key update focuses on timeliness. Meta revealed that the algorithm will now prioritize showing 50% more Reels uploaded on the same day users are browsing. This change ensures that feeds stay fresh and relevant, featuring more up-to-date videos rather than recycled or outdated content.
Meta believes this shift will motivate creators to post more frequently, knowing that their new uploads have a higher chance of reaching audiences quickly.
Smarter AI-Powered Search Recommendations
Facebook Reels is also introducing AI-powered search recommendations to help users find more videos aligned with their interests. Similar to TikTok’s gray prompt bubbles, these suggestions appear at the bottom of videos and highlight related topics or keywords.
For instance, after watching a travel clip, users might see prompts like “budget travel ideas” or “best vacation spots”, encouraging them to explore more relevant content within the platform.
Introducing Friend Bubbles for Better Social Connection
Meta is further enhancing the social side of Reels with friend bubbles, small icons showing the profile pictures of friends who have liked a particular post or video. Tapping on a friend’s bubble instantly opens a private chat, making it easier to start conversations about shared interests.
It’s a small but clever update that blends short-form video engagement with Facebook’s long-standing focus on community and connection.
Meta’s Bigger AI Vision for the Future
This latest algorithm update is part of Meta’s broader AI-driven transformation. The company recently unveiled “Vibes,” a new short-form video stream within the Meta AI app dedicated entirely to AI-generated content.
Taken together, these updates reflect Meta’s vision for the future of social media: a smarter, faster, and more personalized digital space where users have more control over what they see, who they connect with, and how they interact with online content.
