Close Menu
Innovation Village | Technology, Product Reviews, Business
    Facebook X (Twitter) Instagram
    Tuesday, June 24
    • About us
      • Authors
    • Contact us
    • Privacy policy
    • Terms of use
    • Advertise
    • Newsletter
    • Post a Job
    • Partners
    Facebook X (Twitter) LinkedIn YouTube WhatsApp
    Innovation Village | Technology, Product Reviews, Business
    • Home
    • Innovation
      • Products
      • Technology
      • Internet of Things
    • Business
      • Agritech
      • Fintech
      • Healthtech
      • Investments
        • Cryptocurrency
      • People
      • Startups
      • Women In Tech
    • Media
      • Entertainment
      • Gaming
    • Reviews
      • Gadgets
      • Apps
      • How To
    • Giveaways
    • Jobs
    Innovation Village | Technology, Product Reviews, Business
    You are at:Home»Augmented Reality»Meta Unveils ‘#FlexNaija’ in Nigeria: A First-of-Its-kind 360 Campaign Focused on Metaverse Entry Points for African Creators
    META UNVEILS ‘#FLEXNAIJA’ IN NIGERIA: A FIRST-OF-ITS-KIND 360 CAMPAIGN FOCUSED ON METAVERSE ENTRY POINTS FOR AFRICAN CREATORS

    Meta Unveils ‘#FlexNaija’ in Nigeria: A First-of-Its-kind 360 Campaign Focused on Metaverse Entry Points for African Creators

    0
    By Oluwasegun Olukotun on November 28, 2022 Augmented Reality, metaverse, NFT

    Meta has Unveiled ‘#FlexNaija’ in Nigeria, a 360-degree campaign focused on the metaverse and entry points for creators in Nigeria, and across the region, including Meta Spark Augmented Reality (AR), Digital Collectibles (NFTs), and Avatars.

    First rolled out over the summer, “#FlexNaija”, included an incubation program which brought together leading content creators across comedy, tech, lifestyle, fashion, and art, including the likes of Mark Angel comedy, Josh2funny, Ayomidate, Miss Techy, Tolu Bally and Santi. Through these partnerships, the company aims to showcase the power of collaboration in the metaverse, and how communities can push the boundaries of creativity and social connection physically and online. 

    By October, “#FlexNaija” had snowballed into a series of star-studded animated and traditional ads taking over airwaves, billboards and digital displays, across Nigeria.

    The “#Flex Naija” campaign culminated with an exclusive event in Lagos, Nigeria, bringing together over 300 creators and influencers, in the first-of-its-kind mixed reality event, which saw guests step into a multi-sensory experience, and utilize technologies aimed at inspiring a new wave of creation, including:

    • An NFT gallery featuring artwork from local Nigerian artists Mayowa Alabi, Anthony Azekwoh, Odion Tobi, moyicii, HADEEARTand TSE STUDIO, inspiring creators to share their own creations as digital collectibles on Instagram
    • An Avatar creation station teaching guests to create and display digital versions of their most authentic selves
    • A Meta Spark AR space allowing users to explore and create AR filters and displays
    • Quest 2 experience where guests experienced the latest virtual reality headset

    Guests were also treated to immersive performances, using augmented technologies from some of Nigeria’s hottest stars including Teni, Santi, and Ayra Starr.

    Commenting, Derya Matras, Meta’s VP for the Middle East, Africa and Turkey, said: “Africa is important to us at Meta, we continue to invest across the region and are committed to co-creating and building technologies that help people connect with friends and family, and grow businesses. We see technology giving people new opportunities every day to become entrepreneurs and content creators, and believe the metaverse has a big role to play here. ‘#FlexNaija’ is an important step in that journey, which celebrates how communities can, and are pushing the boundaries of creativity and social connection physically and online.” 

    Related

    META Metaverse nigeria
    Share. Facebook Twitter Pinterest LinkedIn Email
    Oluwasegun Olukotun

    Related Posts

    Nigerian construction tech startup Cutstruct raises $1.5M seed round to scale operations and expand platform

    Sabi lays off 20% of staff amid strategic pivot to commodity exports

    Nigerian fintech Hizo secures $100K seed round to simplify intra-African money transfers

    Leave A Reply Cancel Reply

    You must be logged in to post a comment.

    Copyright ©, 2013-2024 Innovation-Village.com. All Rights Reserved

    Type above and press Enter to search. Press Esc to cancel.