Tuned, a social app launched in April 2020 by the NPE Team from Facebook, has been reportedly shut down by the company.
TechCrunch reports, “Users including this reporter began receiving a notification about the impending shutdown last week, advising them to download their data before September 19, when the app will cease to work.”
Tuned is a project Meta started two years ago as a digital space for couples to create, save and celebrate artifacts from their relationship. Launched early in the pandemic, the Social app has established itself as a way for couples to connect and interact with each other through messaging and quiz features.
It allowed users to share notes, photos and videos, achievements, voice messages, notes and lists, and music through Spotify integration. They could set the mood – for more intimate content – and choose a password or obfuscation filter. The registration feature asks couples to understand how they feel about the relationship at any given moment and gives them hints to add context.
“Tuned allows you to digitally capture and act on relationship artifacts,” reads an April 2020 blog post, “a shared vocabulary of unforgettable moments that you and your partners can easily scroll through to remember. without fear of broadcasting maps, voice memos, etc. to the whole world or sending a message to the wrong person.”
Tuned was notable for its lack of integration with Meta products such as Instagram, Facebook, and Facebook Dating – and this may have been why the project failed. According to Craig Chappell, mobile insights strategist at app analytics firm Sensor Tower, Tuned has only been downloaded about 909,000 times on the Apple App Store and Google Play.
But there may be other factors as well. Tuned has competition from more established social pairing apps like Between and Couples.
