Meta, in conjunction with Adobe, launches “Express Your Brand“, a free training program that provides free education and tools to help Small Business Owners (SBOs) easily and confidently grow their businesses online.
The “Express Your Brand” training program will help SBOs develop more effective content and digital marketing strategies and to promote their businesses. This is part of Adobe’s promotion for its new Adobe Express production suite.
According to Meta, “It’s no surprise that social media is an essential marketing tool for small businesses today. According to a recent Adobe survey, we found 59% of small business owners (SBOs) say improving their social media skills would be the most impactful thing they can do for their business. But with limited time, resources and technology, it can be a daunting task for entrepreneurs.”
In response to this demand, the new “Express Your Brand” training program includes a variety of components meant to “demystify social media marketing,” as well as Adobe Express training to assist participants to develop their own creative assets. Each session will provide hands-on instruction with Adobe Express, allowing participants to rapidly build a library of creative assets for their brand. Afterwards, Meta’s internal experts will offer guidance on how to use your new creative elements throughout its apps, with a variety of professionals contributing to the course curriculum.
To help small businesses in minority communities, Meta and Adobe are extending their program to provide 10,000 Black, Latinx, and Hispanic business owners with a one-year premium subscription to Adobe Express. “The centralized hub will house all training sessions, as well as create a forum to connect SBOs with one another to personalize the learning experience,” Meta says.
The training program might be a useful project with many possibilities, and if you’re eager to develop your digital marketing skills, you may want to check out the new course and Adobe’s latest creative tools, which have been developed with simplicity in mind.
The ‘Express Your Brand’ program will debut on May 17 and will have monthly training sessions on each component. Visit the Adobe Express web page to learn more about the program and also enrol.
