Meta may finally launch Threads throughout Europe in December

To introduce Threads in member countries, Meta has chosen to comply with the online services regulations set by the European Union. As reported by The Wall Street Journal, Meta aims to launch Threads throughout Europe in December. Adhering to EU policies, it will give users the option to access the platform without the necessity of creating a profile. 

Threads, as an alternative to the ever-polarizing X formerly known as Twitter, initially made its debut worldwide in July. In its first week, Threads attracted 100 million users, although it has seen a slight decline since then. Now, the platform owned by Meta boasts around 73 million active users, which is significantly less than X’s 365 million.

An expansion into the EU will undoubtedly grow Thread’s global engagement, but time will tell how fast and to what extent.

In October, Meta CEO Mark Zuckerberg predicted that Threads could see a reach of one billion users in the next few years. Instagram, which people can use to make a Threads account quickly, has over two billion active users but didn’t hit the one billion mark until eight years after launch.

Head of Instagram, Adam Mosseri, has also announced that deleting your Threads account will no longer delete your associated Instagram account — another point of contention.