Meta announced Music Revenue Sharing, a new monetisation feature that allows content creators to use licensed music from popular artists in their Facebook videos and earn a share of in-stream ad revenue.
The company made this known in a blog post noting that the feature is the first of its kind within the music industry — no other platform offers creators this type of revenue model at this scale.
Meta explains, “Music Revenue Sharing is powered by Rights Manager, a video, audio and image-matching tool we developed to help content owners protect their rights and manage their content at scale.
In addition, this feature is made possible through our partnerships across the music industry; it’s the first of its kind at this scale, benefiting creators, our partners, music rights holders and fans.”
To be eligible for Music Revenue Sharing, creators must be eligible for in-stream ads and meet Facebook’s monetisation eligibility standards.
The featured song used in a video must also be part of the Licensed Music library, which contains all eligible songs for Music Revenue Sharing. Eligible songs include popular songs from artists like Post Malone, Tove Lo, Grupo La Cumbia, Leah Kate and Bicep, among others.
Lastly, Meta notes that there must also be a visual component in the video and that the licensed music itself cannot be the primary purpose of the video.
Video creators will receive 20% revenue share on eligible videos, with a separate share going to music rights holders and to Meta.
Before uploading any video content to Facebook, Meta recommends that creators to check the Licensed Music library, which contains all eligible songs that have been approved for monetisation through Music Revenue Sharing. Once confirmed, here’s how Music Revenue Sharing works:
- Upload your video (60 seconds or longer) to your Facebook Page via Creator Studio or direct upload to your Page.
- If the song is eligible for Music Revenue Sharing, you’ll see a notification within Creator Studio and Support Inbox that confirms this.
- Once the video is published to your Page, you’ll receive a notification confirming that your video is earning and sharing revenue.
- Creators can monitor their progress on expected earnings from in-stream ads at any time in Creator Studio.
Meta says that Music Revenue Sharing will start rolling out today to video creators globally. To start, eligible videos will monetize from in-stream ads in the United States and will then expand to the rest of the world where music is available on Facebook in the coming months.
The company also says it will continue to work with its music partners to expand the Licensed Music library to include more licensed songs. It also plans to build out more ways for people to share and connect through videos on Facebook.
