Meta has launched new features, one of which automate the removal of infringing content on Facebook and Instagram, for use by brands reporting possible IP infringement.
“With the new IP Reporting API,” the company says in a blog post, “rights holders can automate the reporting of content they believe infringes on their intellectual property rights.”
The new Intellectual Property (IP) Reporting application programming interface (API) integrates with Meta’s existing Graph API, which is the primary way for apps to read and write to the Facebook social graph.
This integration allows authorized API users to more effectively fill out the same fields that exist in the IP reporting forms in a secure and streamlined way, bringing more efficiency to this process by allowing users to report content at scale.
Meta says it is enhancing Brand Rights Protection’s search capabilities and transparency. Businesses can now report content that they believe infringes on their intellectual property using the company’s Brand Rights Protection service.
Brand Rights Protection is a tool that allows brands to protect their intellectual property across Meta technologies. It allows brands to identify and report content for counterfeit, trademark and copyright infringement, and impersonation.
Some types of content you may be able to report include:
- Facebook or Instagram ads
- Facebook or Instagram posts
- Facebook Pages, profiles or Groups, Instagram accounts
- Shops, Marketplace, buy and sell groups
As explained on its support page, “After you send a request to take down content, our team typically reviews it within a day. As soon as we verify that the report is complete and valid, we promptly remove the reported content.”
The system also attempts to remove bad actors, and accounts of repeat infringers where appropriate.
When someone else uses your content without permission, that’s an intellectual property infringement. This announcement will see a significant improvement in response times when a brand flags or report content on Instagram and Facebook.
“Brands with a demonstrated history of actionable requests,” for example, could be eligible for automatic takedowns when they report content. Typically, brands or a representative flag content to platforms, which then review the request.
“To protect the integrity of our systems and prevent misuse of this feature, we will regularly audit takedown requests and may consider additional factors to determine eligibility,” Meta writes.
Meta will also recommend ads, shopping listings, and Facebook and Instagram pages for brands to review for violations, as well as an image search for companies to look for content.
Because of the internet, businesses and people all over the world can communicate and share ideas without geographical or linguistic barriers. The availability of this resource has, however, encouraged users to bypass copyright protections when reproducing works.
The laws pertaining to copyrights therefore attempt to draw the line when it comes to content creation and copyright issues. The rights of the creator and that of the copyright owner can be effectively managed by this, so that both the brand and creative endeavours of the creator are preserved.
