Meta has acquired Limitless, the AI wearable startup known for its recording and transcription pendant, in a move that deepens the company’s commitment to building next-generation, AI-powered personal devices. The acquisition underscores Meta’s pivot from a metaverse-centric strategy toward a broader ambition: delivering “personal superintelligence” through on-body hardware.
Financial terms were not disclosed, but Limitless confirmed that it will stop selling devices to new customers as its technology and team transition into Meta’s wearables division. Existing users will continue to receive support for at least one year under an “Unlimited Plan,” now offered free of charge.
A Strategic Move Toward AI-Native Wearables
Limitless, founded five years ago by Dan Siroker, built one of the earliest consumer-facing AI pendants capable of discreetly recording, transcribing, and summarizing real-world conversations. While the product sparked debate over privacy and consent, it became a prototype for a new category of context-aware, always-on AI companions.
Meta appears to be betting on this category.
With Ray-Ban Meta smart glasses already gaining traction and prototypes of display-less AI devices in development, Limitless offers Meta a ready-made foundation for wearable-first AI experiences. By absorbing the startup’s hardware, software, and engineering capabilities, Meta is accelerating its play to lead the emerging wearable-AI market—one that Apple, OpenAI, Humane, and Rabbit are also pursuing from different angles.
A Shift in Meta’s Long-Term Vision
Limitless CEO Dan Siroker described the acquisition as a natural convergence of visions. In a statement, he emphasized that AI hardware is no longer a fringe idea but an inevitable next step in personal computing.
Siroker noted that Meta’s newly announced mission to build “personal superintelligence” for billions aligns directly with Limitless’ original goal of making AI accessible through everyday wearables. By joining Meta, the Limitless team will contribute to hardware designed to bring contextual, ambient intelligence into the mainstream.
Impact on Limitless Users
While the wearable pendant will no longer be sold to new customers, existing users will receive:
- At least one year of continued support
- Free access to the Unlimited subscription plan
- The ability to export or delete all personal data
- Updated privacy and terms requirements for continued use
However, the company will sunset non-pendant features such as Rewind and will adjust regional availability.
Siroker assured users that all existing data will remain safe, and the team has rolled out new tools for data export and deletion ahead of the transition.
The Bigger Picture: AI Hardware Is the Next Battlefield
Meta’s move reflects an industry-wide shift: big tech companies are racing to integrate AI more deeply into hardware, enabling devices that understand context, respond proactively, and stay engaged without screens.
Wearable AI represents the next frontier, promising:
- Real-time information retrieval
- Live transcription and summarization
- Contextual awareness
- Hands-free computing
- A new interface for human-computer interactions
Meta’s acquisition of Limitless positions the company to compete not only in AR/VR but in the fast-emerging category of ambient, always-on AI companions.
What Comes Next
Meta is expected to integrate Limitless’ technology into future editions of its Ray-Ban AI glasses and upcoming wearable prototypes. By pairing Meta’s large-scale AI models with Limitless’ hardware insights, the company aims to create devices that move beyond entertainment or communication—and instead operate as intelligent assistants woven seamlessly into daily life.
This acquisition signals that the battle for the future of personal technology will not be fought through apps, but through AI-driven hardware—and Meta wants to lead that future.
