Meta has announced that it will be bringing back its Messenger feature to the main Facebook app. This move comes after the social media giant removed Messenger from the main app in 2014 and forced users to download a separate Messenger app. The new update will allow users to access Messenger directly from the Facebook app, without having to switch between apps.
The decision to remove Messenger from the Facebook app back in 2014 was met with mixed reactions. While some users appreciated the streamlined experience of having a separate app for messaging, others found it inconvenient to have to switch between apps.
According to Facebook, the reintroduction of Messenger to the main app is aimed at providing a more seamless experience for users. The company stated that it wants to make it easier for users to connect with their friends and family, whether through messaging, video calls, or other social features.
This move is also expected to increase engagement on the platform, as users will be able to stay within the Facebook app to access Messenger and other social features. It is hoped that this will lead to more time spent on the platform and increased ad revenue for the company.
Facebook has been making a number of changes to its platform in recent months, including the introduction of new privacy features and the removal of certain ad targeting options. The reintroduction of Messenger to the main app is just one of many updates aimed at improving the user experience on the platform.
The new update is currently being rolled out to users, and should be available to all users in the coming weeks. To access Messenger from within the Facebook app, users simply need to tap on the Messenger icon in the top right corner of the screen.
Overall, the reintroduction of Messenger to the main Facebook app is a welcome move for many users. By making it easier to access Messenger and other social features from within the main app, Facebook is hoping to keep users engaged and spending more time on the platform. It remains to be seen whether this move will be successful, but it is certainly a step in the right direction for the social media giant.