This is about identifying and meeting the needs of your community wherever you are.
Here are two Nigerians – husband and wife – serving Nigerian cuisine from a food truck in Midtown Manhattan. They are Godshelter and Bisola Oluwalogbon of Divine Flavored Nigerian Food Truck.
They grew up in Nigeria separately but met in Brooklyn in 2006, got married and started the food business. They started catering for the Nigerian Consulate out of their food truck.
The Divine Flavored Nigerian Food Truck business has been running for about four years though they have been catering to the Nigerian Consulate for about eight years.
Their most popular dish is the goat meat jolloff rice, but they also make local specialities like moi-moi, gizzdodo, efo elegusi, yam porridge and peppered snail.
The ingredients for success are evident in the business:
- A need/gap – Addressing the need for Nigerian cuisine to Nigerians in diaspora
- Product – Good food
- Location – Food truck right at the Nigerian Consulate
- Technology – They use appropriate technology to accept customer orders
- Hard work – They start work at 4.00a.m. till 7p.m. from Monday to Friday and they do ordered catering on weekends
- Scalability – The business can be scaled to meet the increasing customer needs in terms on location and customers
- And the children are learning on the job and willing to take over. The Oluwalogbons have three children who join their parents in the operations of the business.
Here is a video about their business:
They’ve since expanded to a brick-and-mortar location and two food trucks.
Enjoy!!
Credit: Munchies TV
