MaxAB-Wasoko, the regional e-commerce and supply chain powerhouse, has deepened its footprint in Egypt through the acquisition of Fatura, a Cairo-based B2B marketplace previously owned by EFG Finance. The move reinforces MaxAB-Wasoko’s ambition to become Africa’s leading retail-tech platform, while strategically positioning EFG Finance, a subsidiary of EFG Holding, as a key shareholder and board member in the expanding company.
Fatura brings a strong local network to the table, including over 626 wholesalers across 16 cities, five of which are new territories for MaxAB-Wasoko. By integrating Fatura’s agile marketplace model into its own infrastructure, MaxAB-Wasoko immediately expands its reach, enhances its supply chain efficiency, and offers more product variety to Egypt’s fragmented retail sector.
“This is more than a typical acquisition,” said Belal El-Megharbel, CEO of MaxAB-Wasoko. “We’re bringing together scale, speed, and smart fintech to deliver a one-stop-shop for retailers across Egypt and beyond.”
The acquisition is expected to generate substantial near-term results. Fatura is projected to contribute up to 25% of MaxAB’s Egypt revenue by year-end, underscoring the strong demand for consolidated, digital-first supply chain solutions. The deal also signals continued growth in MaxAB-Wasoko’s embedded fintech services, which already finance more than 9% of total e-commerce sales in Egypt and Morocco.
For EFG Finance, the move represents a strategic pivot into the broader African fintech and retail-tech ecosystem. “We are excited to partner with MaxAB-Wasoko as they transform how retail works across the continent,” said Aladdin ElAfifi, CEO of EFG Finance. “Our new role as shareholder and board member supports our commitment to scalable fintech innovation.”
Founded in 2019, Fatura had already built a reputation for its asset-light model, connecting small and mid-sized retailers with a wide range of suppliers through a user-friendly digital platform. Since its acquisition by Tanmeyah (another EFG Holding subsidiary) in 2022, Fatura has focused on building scalable technology and merchant trust—making it a natural fit for MaxAB-Wasoko’s end-to-end logistics and digital services model.
With this integration, Egyptian retailers will gain faster access to inventory, better logistics support, and easier access to financing—all through a single platform. This is especially crucial in markets where cash flow gaps and supply shortages routinely affect small business performance.
MaxAB-Wasoko’s expansion follows its 2023 merger with Wasoko, which broadened its footprint across East Africa, including Kenya, Rwanda, and Tanzania. The acquisition of Fatura reinforces the company’s pan-African vision and deepens its capabilities in North Africa’s largest economy.
Looking ahead, the combined entity aims to build an interconnected ecosystem that digitizes retail, streamlines supply chains, and drives inclusive economic growth across the continent.
With Fatura now under the MaxAB-Wasoko umbrella, and EFG Finance on board, the stage is set for a new chapter in Egyptian retail—and a bold step toward a unified African retail-tech network.
