Internet aficionados look out for the Mary Meeker report every year. And she released the 2016 report at tech blog Recode’s Code conference in California today. The Internet Trends report compiles critical statistics and trends about evolution of the Internet.
Mary Meeker is a partner at venture-capital fund Kleiner Perkins Caufield Byers. She focuses on investments in the firm’s digital practice and helps lead KPCB’s Digital Growth Funds, targeting high-growth Internet companies that have achieved rapid adoption and scale.
Here are some highlights of the 213-page 2016 Internet Trends Report.
- There are currently about 3 billion global Internet users but growth is flat at 9% year on year. This is because new Internet Users continue to be harder to get. This is due to the fact that we already have a high Internet penetration in developed countries and the high cost of smartphones relative to people’s incomes is adversely affecting acquisition in less developed countries.
- The best ways for businesses to contact millennials is by social media and chat while the worst is telephone.
- Mobile Voice assistant usage is rising quickly and is primarily driven by technology improvements
- The average global mobile user has approximately 33 Apps and (s)he uses an average of 12 Apps daily, spending 8-% in 3 Apps.
- Global data growth is rising fast @ +50% of CAGR since 2010 while data infrastructure costs is falling fast @ -20% CAGR
The full report is embedded below:
