After reading ‘’TAPPING INTO THE N40 BILLION SPORTS BETTING INDUSTRY’’ by Yahaya Maikori and my experience signing a gaming company on ReadyCash®, I ask the obvious question ‘’Do the Mobile Money Operators not see a clear symbiotic opportunity/relationship for the Mobile Money and Gaming businesses?’’
They both:
- Need a vast Agent Network to succeed
- Both operate Virtual wallets
- Require cash-in & Cash out options
- Experience agents in/out movement
While Quickteller and the numerous payment gateways offer options for cash-in on the Gaming platforms, Mobile money (ReadyCash, Firstmonie, GTBank, Stanbic etc) offer an array of options for cash-out to one time (cashless ATM withdrawals), repeat (Virtual/physical Cards) and loyal customers (MobileMoney wallets).
The synergy will guarantee reduced agents migration and higher earning potentials from MM transactions whilst building a sustainable ecosystem where every player wins.
Welcome aboard Interswitch Financial Inclusion Services Limited (IFIS) the Battle can now begin!
Guest Post
Amala Ekpunobi is a Business Solutions Analyst resident in Lagos.
