African news site Mansa Media has entered into a strategic partnership with APO Group, a leading Pan-African communications, and business consultancy to promote the distribution of business-related content, to inform investment decisions across Africa.
For Mansa, this marks a key milestone four years after its inception. Through this new partnership, Mansa will have the opportunity to share hundreds of stories and press releases related to Africa from more than 500 sources of reference, including national and international institutions as well as governments.
Chief Editor, Emily Worrall said, “Our mission is to redefine the African media sphere by changing the continent’s narrative through sound storytelling and reporting, providing insights on African investments through deeply researched journalism. We believe that this strategic partnership with APO Group will contribute to the realization of our mission, which will eventually lead to more investors and companies leveraging on the data produced.”
In September 2020, Mansa launched its first magazine, which offers readers well-consolidated insights and analytics drawn from trusted experts on the continent’s financial and creative spheres.
Mansa will be releasing its maiden podcast ‘The Weekly Beat’ to simplify the week’s business and economic headlines for all listeners. The 15 minutes podcast will be presented by Arnold Segawa, Maggie Mutesi, and Dumi Jere with contributions from financial experts and journalists in Africa and beyond.
