Though it won the Premier League last and can claim to be one of the top clubs in Europe and indeed the world, the same cannot be said when it comes to social media platforms.
Manchester United Football Club only launched its Twitter page yesterday (July 10) but its fans are aligning with the page like wildfire. As at the time of this post, it has garnered over three hundred and sixty eight thousand (368k) fans in one day.
In an official Press Release on BusinessWire, Manchester United launched its official Twitter (@ManUtd) and Sina Weibo (www.weibo.com/manchesterunited) pages. Manchester United already has an impressive online presence with 67m page views on its manutd.com website during the final month of the 2012/13 football season and over 34m likes on its Facebook page. Wonder why it took them this long to take to the microblogging site, Twitter.
These new services will be complemented by the updated press office Twitter account (rebranded as @MU_spokesperson) that will supply updates on Manchester United’s business and commercial developments.
According to Richard Arnold, Group Managing Director, “Connecting with our fans is a key part of the Club’s strategy. We have invested a lot of time and resource into providing the best media offering for its fans, which is evident from the recent MUTV acquisition and today’s Twitter and Sina Weibo launches.
“Every month there are over 5 million Manchester United related social media posts and the level of engagement we have with our fans via social media is amongst the highest of all top global brands. I look forward to these new ventures further extending the Club’s interaction with its fans around the world.”
