Madica, the Africa-focused early-stage investment program affiliated with Flourish Ventures, has announced new investments in two artificial intelligence startups—Hypeo AI (Morocco) and Anavid (Tunisia)—and a strategic partnership with the African Business Angel Network (ABAN) to unlock more early-stage capital for founders across the continent.
The deals reflect Madica’s thesis: back underrepresented founders applying emerging technologies to real, established sectors, then surround them with the networks and discipline to scale. Each company will receive $200,000, alongside entry into Madica’s 18-month program covering mentorship, executive coaching, and immersion trips into key local and global tech ecosystems. Founders also gain access to Madica’s global investor network for follow-on fundraising.
Hypeo AI is tackling the inefficiencies of influencer marketing. The company’s SaaS platform automates the end-to-end workflow—from creator discovery and brand matching to campaign management and payments—helping marketers move faster while improving measurement and ROI. Anavid modernizes retail loss prevention by integrating directly with existing CCTV systems; its real-time computer vision detects theft and in-store anomalies, reducing shrink and improving customer experience without requiring costly hardware overhauls.
“The founders we’ve just welcomed are visionaries, building solutions with the power to uplift communities and shape industries,” said Emmanuel Adegboye, Head of Madica. “We’re proud to stand with them as they take on the next stage of their journey.”
The investments build on Madica’s momentum. In February, the program backed Medikea, Motherbeing, Pixii Motors, and ToumAI with $800,000 in pre-seed funding across healthcare, e-mobility, and AI. With Hypeo AI and Anavid, Madica has now invested $2 million in ten startups since launch, on track toward its goal of deploying $6 million into 30 African startups by 2025.
Alongside the new checks, Madica unveiled a partnership with ABAN, a pan-African network representing 5,000+ angel investors across 37 countries and the diaspora. The collaboration formalizes co-investment and shared deal flow between Madica and ABAN-affiliated angels, expanding local capital participation and giving founders broader access to mentorship, market knowledge, and follow-on funding. “Our collaboration with Madica helps bridge the gap between angel investors and institutional capital, ensuring that more funding comes from within the continent—and that startups everywhere in Africa can access the right type of support to scale,” said Yemi Keri, ABAN President.
Madica—short for Made-in-Africa—launched in 2022 to help level the playing field for founders outside the most capitalized hubs. Beyond funding, the program emphasizes structured company building: governance basics, hiring and culture, data-driven go-to-market, and investor readiness. Its regional lens also matters. Both Hypeo AI and Anavid address pressing needs—marketing efficiency and retail security—while building tech that is exportable across African markets.
By deepening its AI portfolio and aligning more closely with the continent’s angel networks, Madica is signaling a broader ambition: a more inclusive, distributed venture ecosystem where early capital doesn’t bottleneck in a few cities, and where promising teams—from Casablanca to Tunis, Lagos to Kigali—can access the resources to grow.
