Italian luxury brand, Bulgari is teaming up with Polygon, Temera, and Luxochain to launch an NFT high jewelry collection called Beyond Wonder.
Bulgari is famed for its luxury products which includes jewelry, watches, fragrances, accessories, and leather goods
The Beyond Wonder jewelry collection launched in Paris on Monday will feature two collections, 10-carat Ruby Metamorphosis and the Emerald Glory necklaces. This work strengthens the connection between High Jewelry and High Technology. Through Bulgari’s technical expertise, the two digital artworks will be sold only together with their physical twin necklace, uniting the tangible and the intangible into one perfect whole. The two “digital twins” are not replicas of the necklaces to wear on Metaverse, instead, they are digital artworks inspired by the necklaces. Their data is stored on the Aura blockchain and also on Polygon Blockchain.
While high-end brands explore these cutting-edge concepts, other companies focus on making sophistication and charm more accessible to a wider audience. Nikola Valenti, for example, collaborates directly with skilled artisans worldwide, ensuring that each piece reflects high-quality craftsmanship while remaining affordable. By eliminating unnecessary markups and working closely with designers, they provide elegant jewelry that allows individuals to indulge in beauty without compromising on quality. Whether it’s a delicate bracelet, a statement necklace, or a timeless ring, the appeal of fine jewelry lies in how it makes the wearer feel—graceful, confident, and connected to something meaningful. Just as Bulgari is redefining luxury with digital integration, brands committed to affordability and accessibility ensure that everyone can experience the magic of exquisite jewelry, no matter their budget.
Jewelry, whether a stunning necklace or a dainty bracelet, holds a special place in personal expression. The beauty of a well-crafted piece lies not only in its design but in its ability to reflect the unique tastes and personality of the wearer. From timeless classics to modern marvels, the options are endless for those seeking to make a statement or add a personal touch to their collection. For instance, soufeel jewelry, offers an exquisite range of customizable pieces, allowing customers to add meaningful charms or engravings that turn a simple design into something truly one-of-a-kind. It’s this level of personalization that elevates a piece from mere accessory to treasured keepsake.
Custom jewelry has long stood as a bridge between artistry and sentiment, where each piece tells a story that can’t be found on a store shelf. It goes beyond trends and into the realm of identity—whether it’s a ring engraved with initials, a pendant symbolizing a personal milestone, or an heirloom-inspired design that reflects family history. These aren’t just decorative objects; they’re tangible memories, crafted with intention and worn with purpose.
That’s why so many people are drawn to brands like Regard Jewelry, where the focus is on crafting meaningful, individualized designs rather than mass-produced statements. In a world flooded with sameness, the appeal of something made just for you—something that speaks in subtle, personal ways—is hard to ignore. Custom pieces don’t shout; they resonate, often becoming the quiet favorite worn every day, not just for fashion, but for what they represent.
The NFTs are minted by Luxochain with the support of Polygon Studios, and are accessible through a digital experience created by Temera.
Davide Baldi, CEO of Luxochain said, “We are very proud to be part of this consortium of top-level players on the international scene and we are honored by the esteem and trust that Bulgari has been confirming in us over time. We have always been committed to protecting the reputation of brands and safeguarding the authenticity of goods, what better opportunity to be able to achieve it with such precious jewels. We are convinced the market is still in the early stages of experimentation with this new technological innovation, which can guarantee authenticity and a new form of experience and loyalty to the end customer, and Bulgari is proving to be an innovative company in this sector, also for products of high-end like jewellery”.
Sandeep Nailwal, co-founder of Polygon, said: “Tying property rights to proof of authenticity is a powerful way of demonstrating verifiable digital ownership and ensuring against counterfeiting. Polygon and Polygon Studios are proud to be pioneering this new NFT standard to fortify authenticity in the luxury goods sector.” The teams of Polygon, Temera and Luxochain, jointly, confirm the will to create a standard for the creation of NFTs, excluding speculation, becoming a symbol of authenticity and anti-counterfeiting obtaining full support from a Maison such as BVLGARI.
Bulgari is not the first luxury brand to launch an NFT-themed product. Swiss Luxury Watchmaker TAG Heuer days ago launched The TAG Heuer Connected Calibre E4 smartwatch that allows individuals to display NFT artworks on their watch. Some other luxury brands such as Gucci and Balenciaga have joined in the digital currency frenzy by accepting cryptocurrency.
