Louis Vuitton, one of the world’s leading international fashion houses just introduced the first Louis Vuitton wristwatch to bear the Geneva quality hallmark. Equipped with a new skeletonised calibre, its called the the Flying Tourbillon Poinçon de Genève.
The Geneva seal is a hallmark of finishing and functionality overseen by the cantonal government of Geneva. The Geneva Seal means that the movement meets specific criteria for decorative finishing, like polished pivots and chamfered edges on wheels, as well as timekeeping performance. The Flying Tourbillon Poinçon de Genève is a slim platinum wristwatch with a newly developed, open-worked movement. Most of the movement runs vertically down the centre of the watch, secured on the back by a base plate shaped like a double “V”. At 41 mm in diameter and 9.1 mm high, the platinum case is a new design which carries rounded edges and a slightly ovoid form.
Louis Vuitton sells its products through standalone boutiques, lease departments in high-end department stores, and through the e-commerce section of its website. For six consecutive years (2006–2012), Louis Vuitton was named the world’s most valuable luxury brand. 2012 valuation was US$25.9 billion. Year 2013 valuation of the brand was US$28.4 billion with a sales of US$9.4 billion. The company operates in 50 countries with more than 460 stores worldwide.
There is no information as regards pricing but similar tourbillon watches from the current line-up cost about €200,000.
