Jason Njoku, founder of iROKING, shares the future of iROKING in his hew post.
Here it is……
Last month, my wife and I had dinner in Lagos with one of the most successful record label executives in Nigeria. Although we speak whenever we see each other and both have a massive mutual respect for each others’ efforts, we have never been able to actually agree on any commercial deals to bring his labels music to iROKING. I was waxing lyrical about distribution and our efforts over the years, blah blah blah. During the meal, he mentioned one of his biggest artist’s tracks was blowing up everywhere. I am usually late to new releases. I’m old after all. Anyway, in real time I opened Deezer (I am a subscriber – more on that below), found the track and synced [downloaded] it for offline playing later. All this took roughly 10s. It dawned on me there and then. The opportunity was lost. iROKING had lost the war.
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