Facebook celebrated the creativity and excellence of young African creatives at The Loerie Awards for 2016, the premier annual advertising awards in the advertising industry in Africa and the Middle East. The Loeries Creative Week kicked off on the 15th of August and will end on the 21st of August.
Facebook organised a number of events in support of this occasion. One of the highlights of the week was the partnership between Facebook and the Nelson Mandela Foundation to run the first student Hack for Good at this year’s Loerie Awards.
Twenty of the country’s top students competed in a 48-hour hack to create a world-class video campaign, speaking to the theme of “Tolerance” and “Living the Mandela Legacy”. Facebook will sponsor the production and flighting of the campaign on 5 December, the second anniversary of Madiba’s passing.
“If we want to be more creative, we have to connect – with each other, the industry and the world,” says Nunu Ntshingila, Head of Facebook, Africa. “For Facebook, the Loeries is a perfect opportunity to celebrate how Africa’s dynamic creatives are using mobile to make human connections and tell compelling stories. Mobile is the creative canvas of our time and young African professionals will define how it is used in the years to come.”
Here are some of the pictures from the event:
