LNKO, a Moroccan-based startup and a rapidly growing direct-to-consumer (D2C) eyewear brand, has recently secured a strategic equity investment from Beltone Venture Capital. This investment is poised to significantly enhance LNKO’s growth and expansion initiatives across the African continent.
This investment represents a pivotal moment for LNKO that has established a strong presence in the eyewear industry in a remarkably short span of just four years. The brand has garnered attention for its stylish yet affordable eyewear offerings, which cater to a diverse range of customers. A key component of LNKO’s success is its fully digitized supply chain, which enables the company to efficiently serve a wide customer base while maintaining high standards of quality and service.
Since its initial fundraising round in 2021, where it raised $335,000, LNKO has experienced significant growth. The company has successfully expanded its reach to over 100,000 customers and has established 10 retail locations across Morocco. Additionally, LNKO has developed a robust online presence that spans 24 countries, further solidifying its position in the global eyewear market.
Beltone Venture Capital views this investment as a strategic initiative aligned with its broader mission to support high-potential businesses across the African continent. Ali Mokhtar, the CEO of Beltone Venture Capital, highlighted LNKO’s remarkable growth trajectory and innovative business model, noting that the company embodies Beltone’s commitment to investing in transformative ventures that have the potential to make a significant impact in the region.
Maha Bennani, the CEO and Founder of LNKO, expressed her excitement about the partnership with Beltone Venture Capital. She emphasized the value of Beltone’s expertise in scaling D2C businesses, which she believes will be instrumental in LNKO’s continued growth and success.
With this new investment, LNKO is poised to accelerate its expansion efforts, with the goal of making high-quality, stylish eyewear accessible to an even broader audience across the African continent. The partnership with Beltone Venture Capital is expected to enhance LNKO’s capabilities and resources, enabling the brand to further innovate and meet the evolving needs of consumers in the eyewear market.
