Like many other social media applications, Instagram has evolved beyond a place to watch reels and like photos. In recent years, there has been a growth in social media shopping, and Instagram is part of this revolutionary way to buy things online. Part of this change has brought what is known as live shopping.
This interactive form of e-shopping allows businesses to sell products in real time through live streams, and it has made its way to the minds of African influencers and businessmen. But how exactly can entrepreneurs, influencers, and small business owners in Africa benefit from this trend?
What is Live Shopping on Instagram?
Live shopping is a combination of online shopping and social media live streaming to make targeted media engagement efforts. Rather than product images or pre-recorded ads, businesses go live on Instagram to showcase their products, answer customer questions instantly, and drive sales.
This approach builds trust and loyalty with customers tuned into the stream and also creates a sense of urgency, making consumers feel the need to buy products as they are presented.
Why Live Shopping is Growing in Africa
E-commerce in general has seen a surge in Africa, with many businesses using Instagram as one of their main platforms for sales. High engagement rates, affordable marketing options, and the trust built through direct interaction make live shopping an attractive option for African sellers.
Additionally, seeing as the continent’s smartphone usage and internet access is at an all-time high, live shopping is only to grow further.
How Africans Can Make Money from Instagram Live Shopping
- Selling Products Directly
Business owners showing their products in real-time will make stream watchers feel persuaded to buy the product as it is being shown to them, without too much time to think about what is being advertised. So, selling products directly from the stream is a good way to make money. - Becoming an Influencer Marketer
Influencers can collaborate with brands to promote products during live sessions. Since live interactions make more authenticity, influencers can boost sales for brands and earn commissions through affiliate links or paid partnerships. - Hosting Live Auctions and Limited-Time Offers
Again, to create a sense of urgency, some sellers use Instagram Live to do flash sales or auctions, where the highest bidder gets the product. This strategy works well for rare, limited-edition, or high-demand items, making it profitable as it appeals to a buyer’s scarcity mindset. - Offering Live Shopping Services for Businesses
Everyone isn’t comfortable on camera, but those who are can offer live shopping hosting services. Businesses looking to boost engagement can hire social media presenters to sell their products interactively.
Final Thoughts
Instagram live shopping is positively changing e-commerce in Africa. It offers an engaging way for businesses and influencers to make money. With the right strategy, anyone can take advantage of this trend to boost sales, grow their audience, and create a more interactive shopping experience.
Many can use this as a means of livelihood by staying consistent and devout. With the right strategy, business owners would watch their endeavours blossom.
Do you like live shopping? let us know down below. For more on live shopping like his, click here.
