LinkedIn is experimenting with a new TikTok-style short-form video feed, as confirmed to TechCrunch recently. This move sees LinkedIn joining several other mainstream apps that have incorporated short-form video feeds in response to TikTok’s soaring popularity, such as Instagram, YouTube, Snapchat, and Netflix.
The new feature was first reported by Austin Null, a Strategy Director at influencer agency, McKinney. Null showcased the new feed on LinkedIn, revealing that it is accessible via a new “Video” tab on the app’s navigation bar. Users can tap on the video button to explore a range of short videos, which can be liked, commented on, or shared.
Unlike the diverse content found on other apps, LinkedIn’s feed is geared towards career-related and professional topics. The aim is to enhance engagement and discovery on the platform by offering digestible videos that can be easily browsed.
The Microsoft-owned professional networking platform explained that videos are becoming a preferred format for learning from experts and professionals amongst its users. Thus, LinkedIn is exploring a new way for users to uncover relevant videos. However, the feature is still in its early testing phase and is not widely available as yet.
This new feature arrives at a time when many creators on TikTok have gained significant followers by sharing tips and experiences about career growth, job hunting, and professional development. LinkedIn’s new feed would offer these creators another platform to distribute their video content and potentially attract a larger audience. There is the likelihood that LinkedIn may eventually monetize this feed to incentivize creators to post their videos on the app.
Despite opening new possibilities for creators, some users may not welcome this new feature, as they might feel overwhelmed by the abundance of short-form video feeds on popular apps.
