LinkedIn extends its Verification Features to Job Listings on the platform

LinkedIn has unveiled new tools designed to help job seekers feel secure and assured. The professional networking platform, well-known for connecting professionals with employment opportunities, announced the addition of verification options last month, allowing users to verify their identity, work email addresses, and workplace information on their LinkedIn profiles. Now, LinkedIn is taking it a step further by introducing verifications to job posts.

In a recent blog post, LinkedIn stated that job posts will now display verified information about the job poster or their company, thanks to partnerships with industry leaders Microsoft Entra and CLEAR. By showcasing these verifications, LinkedIn aims to position itself as a reliable source of trusted information. This development signifies LinkedIn’s ongoing commitment to creating a secure and transparent environment for its 930 million members.

The newly introduced verification elements within job posts provide users with additional context about the prospective employer. When browsing job listings, users may encounter a ‘Show Verifications’ option on select posts. Tapping this option will reveal a compilation of confirmed ID elements from the associated business.

LinkedIn emphasises that verifications signify information that has been verified as authentic either by the job poster, LinkedIn itself, or one of its trusted partners. Verified information includes indicators of affiliation with an official company page, confirmation of a verified work email or workplace, or authentication of the job poster’s government ID through CLEAR, a secure identity platform.

LinkedIn has chosen CLEAR as its key partner in the personal ID verification process, recognising the immense scale of verifying identities for its vast user base. By outsourcing some of the verification workload to a third-party, LinkedIn ensures a smoother and more efficient process.

It’s worth noting that the ID verification feature on LinkedIn is currently available only to users in the United Kingdom, though it may expand to other regions in the future. Other social media platforms have faced challenges in implementing wide-scale ID verification processes, often resorting to alternative methods.

For example, Twitter includes phone number confirmation during the Twitter Blue sign-up process, which falls short of being a comprehensive ID verification process. Meanwhile, Meta Verified, available only to paying subscribers, incorporates government ID verification but on a much smaller scale, limiting the workload for Meta’s team.

The introduction of verifications in job posts addresses a persistent issue faced by LinkedIn – the potential for misinformation or false claims. Currently, anyone can assert employment with any company on the platform without repercussions or oversight from the actual company page. The inclusion of verification elements strives to mitigate this problem, providing job seekers with an added layer of confirmation that the advertised position is legitimate and within the associated company.

By implementing these verification measures, LinkedIn seeks to cultivate trust among its user base and enhance the overall job search experience within the app. The platform acknowledges that not all job postings will have verifications initially, as the feature is being rolled out gradually. Furthermore, LinkedIn emphasises that verification remains optional for job posters, meaning that not all recruiters from select companies may have undergone the process to verify their work email or government ID.

It’s important to note that the absence of verifications on a job posting does not necessarily indicate incorrect or fraudulent information. However, job seekers are encouraged to conduct additional research on the company and position before applying or engaging with any organisation.

LinkedIn’s verifications on job postings are now being introduced in a limited capacity, signifying the platform’s dedication to improving trust and transparency for its users.