Lime Consumer Finance, backed by a $9.4 million initial investment, has officially launched in Egypt, targeting a major societal need—accessible education financing. As a wholly owned subsidiary of First Abu Dhabi Bank Group (FAB), Lime enters the market with a focused mission: to empower Egyptian families with structured, transparent, and tech-enabled financial solutions, starting with education.
Licensed by Egypt’s Financial Regulatory Authority (FRA), Lime offers digital installment plans for tuition fees, covering a wide network of nurseries, schools, and universities. With over 30% of Egypt’s population under age 15 (CAPMAS, 2025), the platform addresses a growing demand for educational access amid rising private education costs.
Families can now apply through Lime’s mobile app for financing of up to EGP 1 million, with flexible repayment terms ranging from 6 to 12 months. Powered by a real-time credit decision engine, the app provides fast, paperless approvals, making it both convenient and compliant with Egypt’s digital finance regulations.
Purpose-Driven, Professionally Guided
CEO and Managing Director Ahmed Mohsen sees Lime as a critical lever for inclusion and empowerment:
“We’re proud to contribute to Egypt’s Financial Inclusion Strategy by meeting a real need. Education is our starting point—but our ambition goes far beyond. With strong tech infrastructure and experienced leadership, Lime offers a seamless digital journey for customers.”
Lime’s Board of Trustees brings together deep expertise across banking, education, healthcare, law, and financial advisory. Members include Mariam El Samny (Head of Consumer Banking at FABMISR), Refaat Zayed (Head of Retail Credit at FABMISR), Mohamed El Kalla (CEO of CIRA Education), and Magda Habib (Founder of Dawi Clinics), among others. This multidisciplinary leadership ensures Lime’s strategy is both ambitious and grounded.
More Than Just Tuition: A Platform for Life
While education is Lime’s initial focus, the platform is designed for expansion into other essential life sectors—such as healthcare, family services, and housing—making it a long-term partner in household financial planning.
This aligns closely with national priorities. Egypt’s government continues to push for broader digital financial inclusion, especially for underserved demographics. Lime fits squarely within that agenda by delivering real-world solutions through technology—helping individuals access the services they need without financial strain.
A New Chapter in Fintech for Families
Lime’s entry signals a shift in fintech in Egypt—from generic lending platforms to specialized, purpose-built solutions that tackle real-life challenges. With the strength of FAB Group, regulatory backing, and local insight, Lime is not only launching a product—it’s launching a new way for Egyptian families to plan, invest, and thrive.
As Egypt’s fintech ecosystem matures, Lime stands out by offering more than just financial access—it offers financial empowerment at every life stage, starting with the future: education.
