For those who have watched “The Matrix Trilogy”, you would certainly know the character “Morpheus” acted by Lawrence Fishburne.
Anyway, Mr Fishburne was called upon to act in this new Kia ad for the all-new K900 rear-drive luxury sedan. According to Kia, the K900 signals a new era for Kia, and the campaign was conceived to cause people to question everything they think they know about the brand by showing a side of luxury they’ve never seen before.
In this ad, Morpheus offers an unsuspecting couple a startling choice while waiting at an upscale restaurant’s valet stand: “Take the blue key, you go back to the luxury you know. Take the red key, and you’ll never look at luxury the same again.”
After reaching for the red key, the plot thickens as Morpheus accompanies the couple on an unforgettable ride filled with imagery from and nods to The Matrix films to explain “what luxury looks like” – the K900’s V8 power, advanced technology and superb craftsmanship and materials – and “what luxury sounds like,” by serenading them with a soaring rendition of “Nessun dorma,” an aria from Giacomo Puccini‘s opera Turandot. As the K900 drives by, two strikingly similar-looking agents gaze in disbelief as streetlights explode and high-rise buildings ripple like water.
Watch and enjoy.
https://www.youtube.com/watch?v=Ob-wn52Dkmk
